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Role: Creative Director Platform: Web & Social
Type: Brand Awareness

 

UNHCR (the United Nations High Commissioner for Refugees) is a non-profit organization whose goal is to help those devastated in the world by natural and un-natural disasters. While their new campaign ran globally in traditional mediums, the need to create digital awareness became essential. Celebrity endorsers such as Ben Affleck and Angelina Jolie Pitt have embraced the UNHCR philosophy and helped to send the message out. And while their

impact to the UNHCR movement was heard around the world, the site re-design helped relay their messaging and speak to UNHCR’s tenets with a more modern look from their previous design. Equipped with a new CMS, the site delivers a structured delivery of their news & events, core values and a call to donate. Welcome to the true definition of good will.